Expertise

Our major events team has been at the forefront of event strategy, research and evaluation for 20 years.  Events are increasingly being used to enhance social and economic prosperity, and we work with progressive cities to develop strategies and event portfolios that align with their long-term aspirations.  Our strategic work is informed by our expertise in event economics, which we use to measure social and economic outcomes across a diverse range of sport, music, community and cultural events.  We have conducted more than 300 post-event evaluations, and use this experience to build accurate estimates of event impact for both existing and potential event opportunities.  If major events are a strategic priority for your city, then Fresh Info is the right consulting partner for you.  The examples below demonstrate the breadth of our expertise in major events.
  • Economic evaluation of Auckland’s major events portfolio. Auckland Tourism, Events and Economic Development, 2011-17
  • Economic modelling to support event sponsorship decisions in Auckland. Auckland Tourism, Events and Economic Development, 2012-17
  • Cost-benefit analysis of installing lights at Bay Oval, Tauranga. Tauranga City Council, 2016
  • Estimating the economic impact of Eden Park on Auckland and New Zealand. Eden Park Trust, 2015
  • Estimation of the economic impact of events held at ASB Showgrounds. ASB Showgrounds, 2015
  • Economic evaluation of XPO’s portfolio of Auckland events. XPO Exhibitions, 2014
  • Development of an event evaluation framework for Tauranga. Tauranga City Council, 2014
  • Analysis of New Zealand’s MICE market (meetings, incentives, conventions, exhibitions). Positively Wellington Tourism, 2014
  • Redesign and management of the Convention Activity Survey. Ministry of Tourism, 2010-13
  • Design and management of the Convention Delegate Survey. Ministry of Tourism, 2010-13
  • Assessment of the economic impact of closing the Wellington Town Hall. Positively Wellington Venues, 2012
  • Development of Auckland's Major Event Strategy. Auckland Tourism, Events & Economic Development, 2010
  • Development of Auckland Business Events Strategy. Auckland Tourism, Events & Economic Development, 2015
  • Evaluation of major concerts including Adele, Bruce Springsteen, Ed Sheeran, Guns 'N Roses, Justin Bieber, Coldplay, Eagles, Fleetwood Mac, Foo Fighters, Rolling Stones, Auckland City Limits, Laneway Festival, and Big Day Out. Various clients, 2014-17
  • Evaluation of major stage shows including Priscilla Queen of the Desert, CATS, The Phantom of the Opera, Pop Up Globe, The Sound of Music, Wicked, and Mary Poppins. Various clients, 2012-17
  • Evaluation of major sports events including ASB Classic Tennis, NRL Auckland Nines, World Masters Games, Bledisloe Cup, ITM500, ITU Grand Final, FIFA U20 World Cup, Volvo Ocean Race, WRC Rally NZ and World Rowing Championships. Various clients, 2010-17
  • Evaluation of major community events including Tamaki Herenga Waka Festival, Auckland Lantern Festival, Pride Parade, Pasifika Festival, NZ Garden & Arts Festival, Tauranga Arts Festival, and National Jazz Festival. Various clients, 2014-17
  • Evaluation of major arts & culture events including Headland Sculpture on the Gulf, Gottfried Lindauer Exhibition, NZ Fashion Week, Auckland Art Fair, Auckland Arts Festival, Auckland Writers Festival and Art in the Dark. Various clients, 2012-17
  • Evaluation of major exhibitions including Food Show Auckland, Fine Food, Baby Show, Armageddon, NZ Fitness Expo, Auckland Home Show, NZ Boat Show, Royal Easter Show, and Auckland on Water Boat Show. Various clients, 2012-17